Compare Options and Make a Choice

The 19 Best CRMs for Real Estate Agencies

Optimize Your Real Estate Business: An Overview of CRM Systems.

Best

Compare Options and Make a Choice

№1

LP-CRM

LP-CRM - Ukrainian CRM for real estate agencies. Automate sales, control clients and properties in one place. Efficient deal management and analytics for your business growth!

Main Pluses

  • Customer management. Collect customer data in one place for a personalized approach.
  • Sales automation. Optimize the sales funnel and increase the number of deals.
  • Reporting and analytics. Track key metrics for informed decision-making.
  • Integration with tools. Easily connect the necessary services for efficient work.

Functionality

  • CRM for realtors
  • User-friendly interface
  • Deal automation
  • Customer accounting
  • Reports and analytics
LP-CRM
№2

CPAshka

CPAshka - CRM system developed for dropshipping in Ukraine. Automates accounting for dropshippers and simplifies order management. Effective solution for optimizing your business.

Main Pluses

  • Time saving. Automation of routine tasks, quick access to customer and object data.
  • Sales growth. Sales funnel optimization, increased number of deals and profits.
  • Convenient collaboration. Shared access to information, improved communication between agents.
  • Performance analysis. Tracking key indicators, making informed decisions.

Functionality

  • CRM for realtors
  • Dropshipping automation
  • CPAshka dropshipper accounting
  • Business support in Ukraine
  • User-friendly CRM interface
CPAshka
№3

Zoho CRM

Zoho CRM - cloud CRM for real estate agencies. Automate sales, marketing, and customer service. Increase efficiency in working with clients and real estate properties. Optimize business processes and increase profits.

Main Pluses

  • Increase sales. Optimize the sales funnel, track customers, and close more deals.
  • Automation of routine tasks. Free up time from repetitive tasks for strategic business development.
  • Improved service. Provide customers with personalized service and build long-term relationships.
  • Reporting and analytics. Get detailed information about business processes for making informed decisions.

Functionality

  • Deal optimization
  • Process automation
  • User-friendly interface
  • Integration with services
  • Reporting and analytics
Zoho CRM
№4

SuiteCRM

SuiteCRM - A powerful open-source CRM, ideal for real estate agencies. Flexible customization to fit your needs: manage clients, deals, and real estate properties in one place!

Main Pluses

  • Open Source. Complete control, flexible customization to fit business needs.
  • Data Centralization. All client and property information in one place.
  • Sales Optimization. Effective deal management and increased conversion rates.
  • Marketing Automation. Attract customers with targeted campaigns.

Functionality

  • Client Management
  • Sales Automation
  • Flexible Customization
  • Open Source
  • Reporting and Analytics
SuiteCRM
№5

Copper

Copper CRM - A powerful CRM for Google Workspace that is tightly integrated with Gmail. Organize clients, deals, and communication in one place. The perfect solution for real estate agencies looking to effectively manage customer relationships and increase sales.

Main Pluses

  • Gmail Integration. All client communication directly in your Google Mail, no switching needed!
  • Convenient Organization. Easily manage contacts, deals, and tasks in one place.
  • Sales Automation. Copper automatically collects data, saving time on information entry.
  • Improved Collaboration. Shared access to customer information for the entire team.

Functionality

  • For Real Estate Agencies: Easy client tracking
  • Sales Automation
  • Convenient property database
  • Quick search for offers
  • Integration with portals
Copper
№6

Binotel SmartCRM

Binotel SmartCRM - CRM for realtors from Binotel. 360° client profile, deal analytics, convenient task management and telephony integration. Optimize the work of the real estate agency!

Main Pluses

  • 360° client profile. The entire interaction history in one place, instant access to data.
  • Sales increase. Automation of routine, more time for clients and deals.
  • Telephony integration. Binotel SmartCRM + PBX = superpower for call processing.
  • Performance analysis. Understand what works and what doesn't, optimize costs.

Functionality

  • 360° client profile
  • Deal and sales analysis
  • Tasks and reminders
  • Telephony integration
  • Process automation
Binotel SmartCRM
№7

monday sales CRM

monday sales CRM - A flexible CRM system for sales departments based on the monday.com platform. Optimize your sales funnel, automate routine tasks, and improve team collaboration. An ideal solution for real estate agencies striving for efficiency!

Main Pluses

  • Convenient deal management. Track clients, properties, and sales stages in one place.
  • Routine automation. Automate repetitive tasks to focus on clients.
  • Easy team collaboration. Share information, discuss, and coordinate actions.
  • Integration with monday.com. Leverage the powerful capabilities of monday.com for analytics.

Functionality

  • Sales automation
  • Easy deal tracking
  • Real-time reporting
  • Integration with monday.com
  • User-friendly interface
monday sales CRM
№8

Apptivo

Apptivo - A CRM system with a suite of business applications, ideal for real estate agencies. Streamline customer, property, and deal management in one place! Try Apptivo to increase the efficiency of your business.

Main Pluses

  • Convenient customer relationship management. Keep all customer information in one place, making communication easier and increasing the chances of success.
  • Sales automation. Apptivo automates routine tasks, allowing you to focus on attracting new clients.
  • Marketing optimization. Effectively manage marketing campaigns, increasing reach and lead conversion.
  • Analytics and reporting. Get detailed reports on key business metrics to make informed decisions.

Functionality

  • Real estate sales automation
  • Customer base management
  • Deal reporting and analytics
  • Integration with other services
  • Personalized workflows
Apptivo
№9

KeepinCRM

KeepinCRM - a simple CRM, ideal for real estate agencies! Manage clients, tasks, deals, property inventory, and finances in one place. Automate routine tasks and increase sales with KeepinCRM!

Main Pluses

  • Client management. All client information in one place, quick access, and segmentation.
  • Deal optimization. Track every deal from start to finish, increase conversion.
  • Task automation. Forget about routine tasks, automate reminders and reports.
  • Financial control. Income and expense tracking, profitability analysis, payment control.

Functionality

  • Real estate sales automation
  • Client base in one place
  • Convenient deal management
  • Financial accounting for agencies
  • Effective task control
KeepinCRM
№10

SalesDrive

SalesDrive - CRM for e-commerce. Integrations with marketplaces, delivery services, payment systems, and warehouse management. Optimize sales and manage your business more efficiently! Ideal solution for real estate agencies selling commercial properties.

Main Pluses

  • Increased sales. Integrations with marketplaces and payments will help increase sales volume.
  • Logistics automation. Integration with delivery simplifies sending orders and tracking parcels.
  • Efficient warehouse management. Control product balances and avoid shortages or surpluses.
  • Time savings. SalesDrive takes over the routine so you can focus on business development.

Functionality

  • For agencies: Automation
  • Customer accounting
  • Convenient search
  • Reports
  • Integration with the website
SalesDrive
№11

Less Annoying CRM

Less Annoying CRM is an extremely simple CRM system, perfect for small real estate agencies. Forget about complex settings and unnecessary functions - only the necessary tools for effective customer and deal management.

Main Pluses

  • Intuitive interface. Easy to learn and use, even without experience.
  • Customer organization. All customer information in one place, quick access.
  • Task automation. Reducing routine, more time for important matters.
  • Clear price. Transparent cost, no hidden fees.

Functionality

  • Simple customer management
  • Deal automation
  • Convenient calendar
  • Sales reports
  • Integration with mail
Less Annoying CRM
№12

Nutshell

Nutshell: simple CRM + email marketing, perfect for real estate agencies. Organize clients, deals, and mailings in one place. With Nutshell, your real estate sales will skyrocket!

Main Pluses

  • Easy customer accounting. Store all customer information in one place, improve communication and personalization.
  • Sales automation. Simplify the sales funnel, track deals and increase conversion with Nutshell.
  • Powerful email marketing. Attract leads, automate mailings and analyze campaign results for business growth.
  • Integration with tools. Nutshell easily integrates with your favorite services for seamless operation.

Functionality

  • Intuitive interface
  • Sales automation
  • Deal tracking
  • Email integration
  • 24/7 customer support
Nutshell
№13

Pipedrive

Pipedrive - CRM for realtors that turns leads into deals! Visualize the sales process, optimize the funnel, and increase conversion. Easily manage customers and don't miss any opportunity!

Main Pluses

  • Increasing sales. Pipedrive focuses on conversion, helping to close more deals.
  • Visual pipeline. Clear overview of the sales process and easy deal management.
  • Automation of routine. Free up time by automating tasks and reminders, focus on customers.
  • Convenient collaboration. Shared access to information and effective teamwork on deals.

Functionality

  • User-friendly interface
  • Sales automation
  • Funnel visualization
  • Real-time reporting
  • Integrations with services
Pipedrive
№14

Agile CRM

Agile CRM - A powerful CRM that unifies sales, marketing, and service in one tool. Ideal for automating processes in your real estate agency, increasing sales, and improving customer service.

Main Pluses

  • All in one place. Sales, marketing, and service are unified for seamless operation.
  • User-friendly interface. Easy to learn and use daily to increase profits.
  • Automation of routine tasks. Forget about repetitive tasks, focus on your customers.
  • Sales growth. More effectively attract and retain customers, increase profits.

Functionality

  • Automation of routine tasks
  • Sales optimization
  • User-friendly interface
  • Deal analytics
  • Customer support
Agile CRM
№15

Keap (ex-Infusionsoft)

Keap (formerly Infusionsoft) - CRM with powerful marketing automation, built for entrepreneurs. Organize customers, automate routine and increase sales. Ideal for real estate agencies that strive for efficiency.

Main Pluses

  • Automation of transactions. Simplifies sales, from lead to closing the deal, saving time.
  • Personalized marketing. Targeted letters, increased customer loyalty.
  • Convenient customer management. All communication history in one place, no detail lost.
  • Reporting and analytics. Performance assessment, improvement of sales strategies.

Functionality

  • Sales automation
  • User-friendly interface
  • Customer management
  • Reporting and analytics
  • Integration with services
Keap (ex-Infusionsoft)
№16

Microsoft Dynamics 365 Sales

Microsoft Dynamics 365 Sales - CRM for real estate agencies. Integration with Office 365 and Copilot automates sales, simplifies customer management, and provides artificial intelligence benefits to increase profits.

Main Pluses

  • 360° client overview. All client information in one place: history, needs, deals, communications.
  • Automation of routine. Copilot helps automate reports and correspondence, saving time.
  • Integration with Microsoft 365. Easily work with Outlook, Teams, and other Microsoft tools.
  • Sales increase. Optimize the sales funnel to close more deals faster.

Functionality

  • Sales automation
  • Reporting and analytics
  • Customer management
  • Integration with 365
  • Copilot for sales
Microsoft Dynamics 365 Sales
№17

Streak CRM

Streak CRM - A CRM built right into your Gmail. Create custom sales pipelines and manage real estate deals without ever leaving your inbox. Organize clients, properties, and correspondence in one place!

Main Pluses

  • Gmail Integration. Manage deals directly in your inbox, without switching.
  • Custom Pipelines. Create a sales funnel tailored to your needs.
  • Automatic Tracking. Never miss an important deal detail.
  • Collaboration. Easily share information with your team.

Functionality

  • Gmail Integration
  • Convenient Pipelines
  • Customer Account Management
  • Task Automation
  • Deal Tracking
Streak CRM
№18

Vtiger CRM

Vtiger CRM is a unified platform for automating sales, marketing, and customer support. Optimize the work of a real estate agency, manage leads, deals, and customer communications in one place! Vtiger CRM is your reliable assistant in increasing profits.

Main Pluses

  • Effective Sales. Increase sales through automation and deal tracking.
  • Powerful Marketing. Attract customers with targeted campaigns and analytics.
  • Centralized Help Desk. High-level customer support - all in one place.
  • Vtiger: A unified platform. Sales, Marketing, and Help Desk - everything for a successful business.

Functionality

  • Sales automation
  • Customer management
  • Integration with mail
  • Reporting and analytics
  • Customer support
Vtiger CRM
№19

OneBox OS

OneBox OS - CRM/ERP for real estate agencies: Automate processes, telephony, warehouse and document management in one system! Manage deals, clients, and real estate objects effectively.

Main Pluses

  • All in one place. Manage clients, deals, and documents on one platform. Forget about switching between applications!
  • Automation of routine tasks. Automate tasks, reminders, and reporting. Focus on sales and clients.
  • Transparency of deals. Track the progress of each deal and analyze team performance in real time.
  • Communication with clients. Integration with telephony and email for effective communication and a personalized approach.

Functionality

  • Deal automation
  • Customer accounting
  • Market analysis
  • User-friendly interface
  • Telephony integration
OneBox OS
General Table

CRM Comparison Table

# System Purpose Key Features Free Plan Price From
1LP-CRMReal estate agencies, realtorsClients, properties, dealsFree version for up to 50 orders per monthfrom $9/month
2CPAshkaDropshipping, eCommerceDropshipper accounting, order automation, CRMFree for the first 100 leadsfrom $5/month
3Zoho CRMReal estate agencies, realtorsProcess automation, customer management, sales reportingFree plan (up to 3 users)from $20/month per user
4SuiteCRMReal Estate, Agencies, BrokersClients, Deals, PropertiesOpen Source (free)From $0/month (self-hosted)
5CopperReal Estate Agencies, SalesGmail integration, deal management, process automation14-day TrialFrom $29/month per user
6Binotel SmartCRMRealtors, real estate agenciesClient profile, deal analytics, telephony integration-from 399 UAH/month per employee
7monday sales CRMSales departments, real estate agenciesAutomation, sales funnel, collaborationFree plan (up to 2 users)from $12/month per user (min. 3 seats)
8ApptivoReal estate agencies, realtorsCRM, automation, integrationFree trialFrom $15/month per user (annual billing) or $20/month monthly
9KeepinCRMReal estate agencies, realtorsClients, deals, automation7-day trialfrom 290 UAH/user/month
10SalesDrivee-commerce, real estate agenciesSales automation, integrations, analytics14-day trialfrom 349 UAH/month
11Less Annoying CRMReal estate, small businessSimplicity, convenience, accessibility30 day test$19/month per user
12NutshellReal estate agencies, realtorsCRM, email marketing, real estate14 day trialfrom $16/month per user
13PipedriveRealtors, real estate agenciesDeals, leads, automationTest 14 daysfrom $14.90/month per user
14Agile CRMSmall businesses, agenciesAutomation, integration, unificationFree plan (up to 10 users)from $8.99/user/month
15Keap (ex-Infusionsoft)Entrepreneurs, real estate agenciesCRM, automation, marketingTest (free of charge)from $159/month
16Microsoft Dynamics 365 SalesReal estate agencies, realtorsSales automation, customer management, Copilot integration30 day trialfrom $65/month per user
17Streak CRMSales, Real EstateGmail Integration, Custom Pipelines, Centralized ManagementFree planfrom $59/month per user
18Vtiger CRMReal estate, sales, marketingAutomation, CRM, support15 days trialfrom $15/month per user
19OneBox OSReal estate agencies, realtorsCRM, ERP, automationSome applications are freefrom $1.99/month (for 1000 records)
Questions and Answers

Questions and Answers

? What does this give to my business?
Helps organize the customer base, automate processes, and increase sales
? Why do I need this specifically?
Saves time, improves communication with customers, and increases the efficiency of realtors
? What are the essential functions needed?
Contact management, property management, task management, reports, and integration with other services
? How much does it cost?
The cost depends on the functionality and number of users, there are free and paid options
? Which one to choose for a start?
Start with a free version or a trial period to evaluate the functionality and convenience